There’s a lovely Greek + Cali theme with Pamos. Can you share more about the brand?
The visual identity of the brand was really born from the intersection of those two locations. Both represent this lighter and brighter lifestyle that the feeling and taste of Pamos connect to. We loved the coastal textures and architectural elements that both Greece and Southern California utilize and that helped inspire the design of our Spirit bottle.
Your Mai Tai, Bellini and Long Island Iced Tea cocktails taste wonderful. What was the inspiration for their creation?
The whole idea of Pamos was to seamlessly integrate into bar and cocktail culture so when coming up with our ready-to-drink products, we wanted to link the flavors to cocktails that consumers already know and love.
We then put our own unique spin on each recipe such as adding guava to the bellini and oolong tea to the raspberry long island to compliment the flavor of our Spirit which is the base of all our drinks.
You have some cool bundles on your Pamos website, how are you helping consumers select the right drink and dosage?
We believe education is the most important part of our job to make the industry approachable for all consumers. This includes both consumers familiar with cannabis to those new to cannabis.
On the Pamos Instagram, @drinkpamos, we post a lot of educational content as well as strategically naming our bundles: curious – for beginners who want to try it out or low tolerance consumers, confident – for general consumers, and connoisseur – for high tolerance consumers.
We also make sure to train all of our retail partners so that employees in these spaces are equipped with knowledge and materials to educate people interested in Pamos.
You have a Spirit drink in your portfolio that’s very unique! How do you drink it, how is it selling, can you share more with our readers?
The Pamos Spirit is the first of its kind, literally. It was created with the intention of sitting on your bar cart, next to other spirits in the alcohol ecosystem. While it doesn’t contain alcohol, it has a delicious, bright citrus flavor with an angostura bitters finish meant to remind your brain of a traditional spirit and cocktail flavor profile.
The THC content is measured by the shot, with a microdose option (2mg THC/shot) and a classic Pamos option (5mg THC/shot). You can consume the spirit by pouring it over ice and drinking it on the rocks, or using it as the base to your favorite cocktail recipe.
We’ve been blown away by how quickly it’s been adopted by our new audiences and has been highly regarded in every new space we enter, whether on or off-premise.
We like your perspective about not being anti-alcohol, rather a partner, but for a different usage occasion. Can you elaborate?
The Pamos mission is to introduce the world to cannabis beverages through cocktail culture, so we love cocktail culture and adopt it as our own!
All of our beverages are designed to fit in and compliment experiences where alcohol is commonly present. There’s nothing more ubiquitous than having a drink in hand and this serves that purpose for anyone looking to partake in an adult beverage that can take the edge off, be a social lubricant or help you wind down AND happens to be alcohol free.
We believe positioning the category as anti alcohol misses the point on how big of an opportunity THC beverages are for traditional alcohol companies across the supply chain. Similar to the rise of the seltzers to fill a consumer demand for lower calorie RTDs, THC beverages continue that trend to fit into traditional LBW portfolios as another alternative use occasion.
You’re pretty pumped about the industry, what are you most excited about going forward?
This moment in the life cycle of the THC beverage industry is everything we have envisioned through the beginning years of building Pamos! We are most excited to see the level of consumer interest in spaces traditionally reserved for alcoholic products. More and more retailers are welcoming cannabis as they realize the rapidly growing demand.
THC beverages are here to stay and they will have a seat at the table in the future of adult beverages across the country.
You’ve seen significant growth since shifting to hemp D9. How has D9 helped you expand and where is Pamos sold today?
To put it simply, the shift allows us to reach a much broader audience who we are finding already have a huge appetite for cannabis beverages. To reiterate our brand mission, we’ve always seen Pamos as a bridge to cannabis through cocktail culture, so hemp has allowed us to expand beyond traditional THC storefronts and realize that mission in more literal ways.
You can now purchase Pamos at Spec’s, Total Wine, and several other independent locations across the US. We are also sold online ( www.Pamos.com ) and ship directly to doorsteps in more than 40 US states.
Published: May 2024
Enjoy reading our Pamos THC drink reviews (these are some must try cocktails):
Pamos Peach & Guava Bellini | Pamos Tropical Mai Tai | Pamos Raspberry Long Island Iced Tea
